Coffee Challenge from Tools of Titans

Noah Kagan’s Coffee Challenge From Tools of Titans

So I took Noah Kagan’s Coffee Challenge from Tim Ferriss’ Tools of Titans book. The inspiration came from my latest podcast episode with entrepreneur and 2014 Miss Nevada- Lisa Song Sutton.

What is the Coffee Challenge?

Here is the coffee challenge as told by Noah to Business Insider.

“The Coffee Challenge is one of Kagan’s favorite Stranger Challenges. It encourages people to walk into a coffee shop and ask for 10% off their purchase and wait for a reaction.

‘We have a thing called the Coffee Challenge,” Kagan tells James Altucher in a recent podcast. “You have to ask for 10% off at a coffee store. Any coffee store. Get a muffin, ask for 10% off. Most people will make an excuse. ‘Oh, I’ve already done sales for five years.’ ‘Oh, I’m not afraid of doing that.’ ‘Oh, I don’t need a discount, I have money.’ But if you go ahead and ask for 10% off coffee, I guarantee  that you will learn something about yourself that will surprise you.'”

In my episode with Lisa Song Sutton we discuss the coffee challenge and how we would go about doing it. I wondered if one should play the “I’m a loyal customer and feel I deserve 10%” card but Lisa offered a better option. Lisa says she would add value for both parties where the employee/Starbucks store would benefit from the transaction as well.  If you want to hear us discuss the challenge more in-depth, check out our conversation below. It starts right as we are talking about the challenge.

Executing the Coffee Challenge

So I wanted to test out the coffee challenge for myself and here was the exchange that took place. A little cringeworthy but hey I’m pretty shameless lol. (For the most part I go with Lisa’s advice and put my own little twist to it.)

STARBUCKS EMPLOYEE : Hey how are you today?

ME: Whats up man how are you?

SE: Good, What can I get for you?

ME: Ahhh, I’ll go with an Iced Green Tea.

SE: With sweetener?

ME: Yeah sure

SE: What size?

ME: Small is good.

SE: Alright, your total is $2.09

ME: Ok cool, Can I get 10% off of that?

SE: Umm.. What do you mean?

ME: Like 10% off this order, so its $2.09. Can i get $.20 off?

SE: Ummm…. I don’t know what you mean.

ME: Ok I’ll be straight up with you. I host a podcast and am doing this thing called the coffee challenge for my newest episode coming out. Its a little lesson in negotiating and communication. We talk about the challenge on the podcast so I thought I’d give it a try. Do you have an Instagram?

SE: Yeah.

ME: So obviously I would help you out if you give me the $.20 off. My guest on the show has a strong social  media following and I’ll give your Instagram tag a shout out in the intro. What do you think?

SE: Man I’m just not sure. I’m a little confused I’m not sure what you mean?

ME: It’s just a little challenge I’m doing for the podcast. I’d love to help you out, maybe help each other out here.

(Co-worker walks by)

SE: (Talking to Co-worker) Hey man what do you think? (To Me) Go ahead tell him what’s going on?

So I basically explain to him the podcast, the challenge, 10% off, shouting out his instagram, lesson in communicating etc.

CO-WORKER: Give him the Employee Rewards code

SE: (To Me) Alright, you’re good dude!

ME: Whats up? What do you mean?

SE: It’s on the house, free.

ME: Ahh man, that’s awesome, appreciate you guys. What’s your Instagrams? I’ll give you the proper shout out. (We exchange info, chat a little)

SE: Sorry bro, wasn’t sure what it was all about at first

ME: Ya its cool, I’ll admit its kinda weird as hell to just go up asking for 10% off. You guys want to take a picture?

And that was it. First time asking and instead of the 10% off, I received the Tea for free.

Lessons I Learned From Coffee Challenge

I wanted to take this coffee challenge to prove to myself and others the things you can accomplish by just putting yourself out there. It’s a good lesson in asking for things you want or desire. So for this instance I did want the Tea for at least 10% off because it was part of the challenge and a story I wanted to add for my blog and podcast. A lot times we want more money, a promotion or various other things but we never really ask. Maybe we sit and think about doing it but then we make up excuses about all the things that can go wrong instead of actually just doing it. I felt the same way with this challenge. I’m sitting there thinking. “This is dumb.” “I’m gonna look stupid.” But then I was like “Just do it. What’s the worst that can happen.”

So the end result. Two new followers, a free green tea, and a cool story that reminds me to put myself out there and hopefully inspires those reading this to do the same.

Questions to consider: What would you say to in attempt to get 10% off your order? What value could you bring to the other party?

To listen to the full episode with Lisa and hear me give a shout out to my two new Starbucks friends go to iTunes or click here. Don’t forget to subscribe and leave a review. Thanks and Peace.

-Deke

 

Million Dollar Idea

How much would you sell your dream for?

What is an idea worth? A Million Dollars? A Billion?

Really what is the price?

As these thoughts came to my head, I started writing the following blog post at 3 am and thought I’d share. Hopefully it helps/inspires at least one person.

I rephrase the question to myself. “How valuable is an idea, really?”

I quit my job and started a podcast roughly 5 months ago. How much would someone have to give me to remove these last 5 months from my life?

Never.

I say this as I sit back and look up at the ceiling and think of the experiences I’ve had thus far since beginning this journey. And I realize it would be so hard to explain “why” in a short sitting or in a single blog post. And this is the reason I am going to be writing a lot more. I will discuss things I’ve learned from my guests on the podcast, the experiences I’ve had and the things/theories I will be testing out.

In addition, I will be Vlogging my journey on YouTube soon. This can help you see what’s going on behind the scenes and how things have been happening. I’ll be honest I’m not too too crazy about sharing myself on social platforms. Why should anyone care about what I’m doing or what I’m up to. So if you do. Thank you, I appreciate your support and curiosity. Vlogging will be a somewhat out of my comfort zone, but I think doing videos will be cool and add another dimension to Chillin with Deke. Here’s my channel if you’d like to check it out. Feel free to subscribe, comment, etc. https://www.youtube.com/watch?v=-w5PQvDfsCM

So what makes an idea invaluable or worth so much that one would never sell it? In my opinion is action. There’s tons of ideas/dreams I’ve had but never acted on them, and for whatever reason I pulled the trigger on this one. The last thing I want to do is come off as bragging or boastful because honestly I really don’t have much idea what I’m doing. A lot of time I’m filled with uncertainty and question what I’m doing, but there’s always hope and optimism that won’t let me stop. So I encourage you if there’s something you really want to do in your life. Just do it. Regret later. But I’m pretty sure if you go for it you won’t regret. : )

Stay Chillin

Peace.

-Deke